这两天南京天气热，下午在网上偶然发现这段文字，本人试着翻译了一下，请各位老师指教。
期刊是可以明确把握读者层的媒体，其读者比较稳定。 这不仅有利于出版商针对
目标受众发掘更有效、更深度的内容，而且可以使广告商针对目标受众刊登适合
消费品的广告，有的放矢，收到良好的广告效果。 这使期刊杂志的发行量趋于稳
定，并且使期刊成为最受青睐的广告载体。根据美国出版协会统计数字，美国最
成功的品牌营销均非常依赖杂志，他们认为杂志可以让他们以独特的方式向目标
消费者展示产品、阐述产品后面的故事。 1999年美国以通用汽车为首的前50位著
名消费品牌在杂志上的广告费用高达600多亿美元（钱宏，郑旭英，2002）。
Among mass media, magazine gets more responses and enjoys unparrelled
loyalty from its readers compared with other media industries. These advantages
allow its publishers to achieve better advertising results by reacting better on content
resourcing and development as they get feedbacks from their audience. These efforts
in return drives the sales figure upward to lure enterprises spending more money on periodical advertising. According to the statistics published by Association of American Publishers (AAP), the most successful brands in the United States are built and promoted by adertising on magazines. They believe magazine is the best vehicle for sales promotion of their products and to explore story behind each new releasing. Its
report shows that the total cost figures of adertisement for 50 consuming brands headed
by GM(General Motor) hit US 60 billion in a single year of 1999